Writing services.

If you are looking for a highly experienced B2B writer who can quickly understand your goals and help you execute your content strategy, your search is over!

Enter... my Produce service

By working with you on a retainer basis I can help you deliver quality content consistently, and against an agreed plan.

No more ad-hoc random content, no more generic gumph.

You benefit from having a dedicated B2B strategic content writer at your disposal to give you high quality content consistently.

As well as producing new content, you can also choose whether you'd like my support in continually reviewing and optimising your existing content (something that is as equally important to keep on top of as creating new content).

What will I do?

How much you choose to use my writing services is completely up to you. I can either bolster the writing efforts of your internal team or I can do all the writing for you.

That being said, I do prefer to work deeply with a small number of clients over an extended period. This enables me to immerse myself in your brand, target audience and objectives.

Building this deep level of understanding enables me to ensure that your content strategy is working hard and your content is driving demand. All without draining time from your in-house team.

B2B writing services

SEO Content writing

Thought leadership ghost writing

Case studies

Demand generation copywriting

Content writing services

Copywriting services

Your website's content library is a powerful tool. Are you maximising its effectiveness?

Well researched content will help nurture your buyers through their purchasing journey. Key topic deep-dives will build credibility and trust for your brand. Demand will be generated as online visibility is boosted through well-optimised content that ranks highly on search engines.

I can help you curate and sustain a powerful and varied content library including blogs, e-books, reports, thought leadership articles and case studies. I can ensure your content aligns with your audience's searches, positioning your brand as the go-to trusted provider for overcoming their challenges.

Strong brands build a narrative and are comfortable offering a unique point of view

Establish your brand as an industry thought leader and you will create followers rather than just connections and advocates rather than just customers. The power in that is huge.

Standing out from the crowd isn't easy. You need to be ideas driven, audience obsessed and not afraid to be bold. If you have these qualities, I can help you turn your expertise into a superhero marketing tool for your brand.

Relatable case studies build trust and tell the story that your prospective customers want to know.

Does your brand understand their pain points? Can you offer a solution? Does it really deliver results for companies like them? Make your clients the hero in your stories and you show buyers that your company truly revolves around the success of its customers.

The value of first-hand customer stories is high but they are often time-consuming and challenging to produce. I can take that hassle away by project managing the process for you from start to finish.

Use direct response copy to drive demand for your products or services. Produce targeted and compelling content that resonates with your Ideal Customer Profile (ICP) and ultimately fuels your sales pipeline.

From well crafted landing pages that attract the right visitors to your site in the first place, to email marketing campaigns that effectively nurture your subscribers by ensuring your brand is continually adding value.

I can also help you with webinar and event promotions and other valuable lead magnet content to help your brand convey its expertise and build trust.

Website copy

Video scripts

B2B Sales isn’t easy. But is your website making it harder than it should be?

B2B buyers follow complex, nonlinear purchasing paths. So your website must effectively lead them down their own funnel successfully, giving your buyers the information and answers they seek. If the answers are too hard to find, they will simply look elsewhere. Fact.

I can help you craft optimised web copy that ranks well for your keywords, captures your buyers' attention and guides them through a seamless journey, from initial engagement through to conversion.

Video marketing can be quite an investment so it's important to maximise its impact.

I can help ensure your videos deliver a clear message by providing a structured narrative that avoids any ambiguity and maintains a logical flow leaving a lasting impression on your audience.

The script can also double up as a transcript for your finished video which will help enhance your content's accessibility and help it rank for SEO. If you're really clever, a script can also help you repurpose your video content into written formats such as for blogs or social media posts!

How much does it cost?

Again, this depends on your particular situation including the type and volume of content you are looking to produce.

However, I also understand that you have a budget to work to and therefore it's important to be open and transparent when it comes to pricing.

To give you an idea, some of my ballpark content production costs are as follows:

Blogs: Starting from £250

Case studies: Starting from £550

Thought leadership articles: Starting from £450

E books: Starting from £1,250

White papers: Starting from £2,450

Just remember, my actual quoted rates will be based on the scope of work required and will also include a retainer discount for working with me on an ongoing basis.

To get a personalised quote that accurately reflects your requirements and to ensure I fully understand your needs and content strategy (if you have one), please book a brief discovery call with me.

If you don't currently have a content strategy and plan in place, I can help you with this. Please see my Content Marketing Strategy service page for more information.