Plan.

No truer word has been said.

Even with a strong brand identity, many B2B SaaS and Service businesses struggle to organise and plan their content effectively.

Are you currently struggling with:

• Unclear content objectives?

• Unknown or unaddressed content gaps?

• A lack of alignment between your content and your buyer's journey?

• SEO strategy for your content?

• Creating a distribution plan for your content?

Without the above, even high-quality content that you've invested a lot of time and effort in, can go unnoticed by your target audience.

Enter... my Plan service.

Plan builds upon the required brand foundational work discussed in my previous Purpose service.

When content is created without a strategic plan, it often fails to resonate with your target audience or fails to support your business goals. Your SEO efforts might be disconnected from thought leadership initiatives, and content may not align with your target buyer’s journey.

My Plan package addresses these issues by using your brand’s story to develop a clear, actionable content plan that is mapped to your buyers and your product.

What will I do?

• Develop a Content Plan: I take your vision and create a content plan that includes actionable steps and processes to follow to make your vision a reality. This plan maps your content to the buyer’s journey, ensuring that every piece serves a strategic purpose.

• Define Core Content Pillars, Topics and Clusters: I work with you to map out the main themes and sub-topics that will guide your content creation. These pillars and clusters ensure your content aligns with your content strategy, addressing your audience's problems and create a cohesive framework to boost SEO and organic growth.

• Customised Distribution Strategy: I don’t stop at content creation because content distribution is of equal importance! Here I propose a robust distribution plan to help you ensure your content reaches the right audience, where they are and at the right time. The distribution plan includes identifying the channels where your audience spends time and tailoring your distribution to maximise visibility and engagement.

Ready to make a start?

With my Plan package, you’ll have a well-organised, strategic content framework that makes it easier to produce consistent, high-quality content that your audience will love.

You’ll know exactly what to create, why it matters, and how it fits into achieving your overall marketing objectives. Plus, you’ll have a robust distribution strategy that ensures your content doesn't gather dust and is seen by your target audience.

Now you've laid the necessary foundations ready for producing content that connects with your audience and drives revenue.

And this is where my next service, Produce, comes into play.