Content Marketing Strategy.

Does your B2B Service or SaaS business deliver purposeful content?

I'm on a mission to make sure that it does!

Many B2B SaaS and Service companies struggle to define their unique brand story, leading to inconsistent messaging and a lack of emotional connection with their audience.

Without a clear mission, vision and a unique point of view, content efforts often fall flat, failing to stand out in a crowded market.

From helping you identify your brand's unique purpose, to creating content and content distribution plans focused on generating inbound demand, to getting into the nitty gritty myself and writing purposeful content for you, there are a number of different ways I can work with you.

For this reason, I structure my services across three core areas that I refer to as the 3 Ps: Purpose, Plan and Produce.

1. Purpose

In summary, this is defining your 'why' and understanding your content marketing goals.

If you're struggling to define your brand story or identify your company's unique point of view, my 'purpose' service will help you uncover and articulate what makes your brand different.

And this is essential if your content is to successfully cut through the noise, stand out and enter the minds of your audience, and ultimately create demand.

2. Plan

Once you understand your 'why' and your high-level content marketing goals, it's time to set more specific short-term objectives and produce a content marketing plan that will help you achieve those objectives (typically, my clients are looking to achieve things such as increasing organic web traffic and building brand awareness).

I work closely with you to develop a content plan based around topical content clusters and in-depth pillar pages that your target audience won't be able to resist!

3. Produce

By now, the background work that will truly set your content apart has been done.

Now you've reached the point of content execution and this is where I can help you deliver quality content consistently.

I'll make sure your content is original, authoritative and brings something new to the table. while also continually reviewing and optimising your existing content.

So what exactly are the 3 Ps?

Content marketing is a long game play. Produce it wisely and it will generate trust, and trust equals future demand.

My 3 Ps framework takes B2B SaaS and Service businesses through the three core stages every B2B SaaS or Service business should go through to deliver purposeful content marketing that delivers high intent leads and revenue.

Working with me is as easy as 1, 2, 3.

Your content is a valuable 'always on' sales tool that should be working hard for your B2B SaaS or Service business.

I like to view it as your 24/7 digital sales rep!

Are you leveraging your content marketing as much as you should be?

Having walked in your shoes as an in-house B2B marketer for 18 years, I understand that it can be challenging to find the time or resources in-house to invest in content marketing properly.

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Book a discovery call.

If we're a good fit, I'll submit a proposal of service recommendations.

I get to work and you finally feel confident in achieving results from content marketing.

My mission is to help small B2B SaaS and Service businesses embrace content marketing as a strategic revenue driving tool.

Find out more about me and how I can help you use content to position your brand, connect with your target audience, and progress your buyers more quickly through long and complex sales cycles.

I'd love to have a brief call with you to discuss where you're at now and where you'd like to get to.