FAQs.

Are you ready to take your content marketing to the next level?

Whether you're looking to fine-tune your brand's 'why' or you need help developing a content plan, or perhaps you need a pair of experienced hands to help with your content writing; I'm here to help you make it happen.

But I understand that choosing to invest a chunk of your marketing budget with a freelancer is no easy decision and it's important to make the right decision about who to work with.

You'll likely have some questions, so here are a list of some of the most frequently asked ones I get.

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Can you help with content creation as well as planning?

Yes, I offer end-to-end services, including content creation.

I am a B2B content marketing specialist and I focus on delivering high-quality content that aligns with your strategy and resonates with your audience.

How does strategic content writing differ from regular content writing?

Strategic content writing is focused on creating content that not only informs or entertains but also drives specific business outcomes. It’s tailored to meet your audience’s needs at different stages of the buyer’s journey.

What SEO practices do you incorporate into your content writing?

My SEO practices include keyword optimisation, meta tag creation, internal linking, and ensuring readability. I also focus on creating long-form, high-quality content that satisfies search intent.

Are you available for ad hoc projects?

Yes, I do take on ad hoc projects; however, my primary focus is on building long-term, strategic partnerships with a small number of clients. This allows me to dive deep into their business, fully understand their goals, and develop a comprehensive content strategy that delivers lasting results.

That said, I understand that businesses sometimes have specific, short-term needs or one-off projects. Therefore, I do take on ad hoc projects when I have spare capacity, but my availability for these can be limited depending on my current client commitments.

If you're looking for help with a particular content piece or a short-term strategy, I'd be happy to discuss the project with you so we can determine if it’s likely to be the right fit.

How much do you charge?

I've provided some ballpark costs on my writing services page but to be totally transparent, how much I charge really depends on where you're at in your content marketing journey.

I prefer to work deeply with a smaller number of clients over an extended period. This enables me to immerse myself in their brand, target audience and objectives so I can ensure that their content strategy is working hard and their content is delivering results. All without draining time from their in-house team.

Do you work with marketing agencies?

Yes, I do work with marketing agencies, particularly those that specialise in B2B and Tech. I usually collaborate with agencies that require ongoing content support for their clients in these sectors, helping them deliver strategic, high-quality content as part of their overall marketing efforts for that client.

Agencies often partner with me when they need specific content marketing expertise in B2B SaaS.

How do we get started?

What types of clients do you work with?

I specialise in working with small and medium-sized B2B SaaS and Service companies, particularly those based in the UK, who are looking to leverage content marketing and inbound strategies to fuel growth.

My typical clients are senior marketers, CMOs, and decision-makers responsible for driving their company’s marketing efforts and who understand the strategic value of high-quality content but may lack the time or in-house expertise to execute it effectively.

Do you specialise in any verticals/ industries?

Yes, I specialise in B2B service businesses, with a focus on SaaS, accounting, finance, insurance, and charities/not-for-profits.

Throughout my career in B2B Marketing, I’ve developed content strategies for companies in these sectors, helping them communicate complex offerings, build trust, and engage their target audiences.

6-step process outlining how to work with Lucy Cook Content Marketing