Strategic content writing for B2B service providers.

Hi, I'm Lucy.

An experienced B2B marketer turned freelance B2B service and SaaS content writer.

I specialise in helping B2B service and SaaS businesses use strategic content marketing to draw attention to their brand, enter the minds of their audiences and ultimately, build memories, brand recall and trust.

When as much as 95% of your market isn't ready to buy, the power of purposeful content marketing comes into its own when you're playing the long game.

I'm here to help your brand become your audience's favourite; delivering strategic content that adds consistent value to keep your audiences coming back again and again before the time is right for them to raise their hand as a high intent lead.

Implement content strategically

There is too much digital noise already so we don't want to be adding to that!

To achieve stand out, you must first know your 'why' and your company's unique take on things. That's why my services start right at the beginning for those that need to start here or for those that would benefit from taking a step back.

I can help you define your brand story, tone of voice and core messages to ensure that the content you produce going forwards is original, stands out and contributes something new to the conversation.

Use content to drive revenue

Content marketing is a great way to educate, inform, entertain and teach your audience but at it's core it should be a revenue driver.

I help you plan and deliver content that is reflective of long sales cycles, complex buying committees and your buyer's desire to self-serve the majority of their buying research.

So that when they are ready to raise their hand to buy, they come to your Sales team as a high intent lead that is already well-informed.

Deliver content that serves a purpose

From brand building content that's a long term play, to more short term sales enablement content, I specialise in delivering the range of content you need.

From blogs to e-books, to white papers to video and podcast scripts, I do the doing and execute the content writing for you.

All structured around core topical clusters that we've agreed to help you build topical authority in your key strategic areas.

18 years of B2B content writing experience helps you:

I've written hundreds of B2B content pieces in my time ranging from blogs to thought leadership articles to SEO optimised web copy and email flows to name a few.

I now specialise in strategic content writing. This means I am more than just a B2B content writer. I'm here to help you deliver purposeful content that drives revenue. No more random articles. No more generic gumph. No more mediocre results.

If you'd like to see some examples of my written work, here are some blogs I've produced for B2B SaaS businesses.

Specialist strategic content writing for B2B Service and SaaS.

Latest insights

Stay ahead with all things B2B content marketing, through my collection latest insights.

I'm more than just a B2B service and SaaS content writer.

I get it.

Having walked in your shoes as a senior in-house marketer for various B2B service businesses, it's safe to say I understand the challenges you're likely to be facing.

From the long sales cycles, to the buying committees, to the complex buying journeys and the niche audiences your software serves.

I understand that all of these complexities can make it difficult to:

• Align your sales and marketing

• Achieve consistency in your messaging and distribution

• Resonate with multiple stakeholders

• Create a clear identity in a crowded market

• Break your content away from the ocean of sameness

My strategic approach to content writing helps you:

• Develop consistent messaging that resonates strongly with your Ideal Customer Profile

• Create a unique point of view that cuts through the noise and creates stand out for your brand

• Provide a positive buying experience for your audience, nurturing them through their buying journey

• Write consistent content that connects with your target audience and clearly defines your order qualifiers and unique order winners

• Build memory, brand recall and trust to generate high intent leads that are easier for your Sales team to convert.

Get in touch.