Building memorable B2B brands through strategic B2B content writing.

Hi, I'm Lucy.

An experienced B2B marketer turned freelance B2B content writer and content strategist.

Do your target buyers know your brand?

If they don't, you're severely hindering growth and undermining the performance of your other sales and marketing tactics.

I specialise in helping time-poor B2B Marketers build highly visible brands through strategic content writing and brand storytelling.

You don't need me to tell you about the importance of building your brand. But I see so often, brand building activities being pushed down to the bottom of the priority list because in-house teams simply don't have the time or resources to focus on this work themselves.

Brand building is a longterm, hard to measure play, and B2B marketing teams are under pressure to deliver results now!

It's easy to see why, demand generation activities often get prioritised.

Having worked in in-house B2B marketing roles for over 18 years I completely get it!

You need to prove how you're moving the needle.

BUT... your brand is the golden thread that runs through all your sales and marketing activity. And a weak brand will be undermining all of your other marketing tactics.

And, when as much as 95% of your market isn't ready to buy, and you're playing the long game, a strong brand will consistently build trust with your buyers and keep you top-of-mind so they come to you when they are ready to talk.

I provide strategic content writing and brand storytelling support for B2B brands who are struggling to compete for attention.

✅ It's time your marketing efforts got the results they deserve.

✅ It's time for your brand to come top-of-mind with your buyers.

✅ It's time to make your other marketing activities more effective.

✅ It's time to use strategic content marketing as your B2B brand multiplier.

Implement content strategically

There is too much digital noise already so we don't want to be adding to that!

To achieve stand out, you must first know your 'why' and your company's unique take on things. That's why my services start right at the beginning for those that need to start here or for those that would benefit from taking a step back.

I can help you define your brand story, tone of voice and core messages to ensure that the content you produce going forwards is original, stands out and contributes something new to the conversation.

Use content to drive revenue

Content marketing is a great way to educate, inform, entertain and teach your audience but at it's core it should be a revenue driver.

I help you plan and deliver content that is reflective of long sales cycles, complex buying committees and your buyer's desire to self-serve the majority of their buying research.

So that when they are ready to raise their hand to buy, they come to your Sales team as a high intent lead that is already well-informed.

Deliver content that serves a purpose

From brand building content that's a long term play, to more short term sales enablement content, I specialise in delivering the range of content you need.

From blogs to e-books, to white papers to video and podcast scripts, I do the doing and execute the content writing for you.

All structured around core topical clusters that we've agreed to help you build topical authority in your key strategic areas.

18 years of B2B content writing experience helps you:

I've written hundreds of B2B content pieces in my time ranging from blogs to thought leadership articles to SEO optimised web copy and email flows to name a few.

I now specialise in strategic content writing. This means I am more than just a B2B content writer. I'm here to help you deliver purposeful content that drives revenue. No more random articles. No more generic gumph. No more mediocre results.

If you'd like to see some examples of my written work, here are some blogs I've produced for B2B businesses.

Specialist strategic content writing support for small B2B teams.

Latest insights

Stay ahead with all things B2B content marketing, with my collection latest insights.

I'm more than just a B2B content writer.

I'm a strategic B2B content writer.

Having walked in your shoes as a senior in-house marketer for various B2B businesses, it's safe to say I understand the challenges you're likely to be facing.

From the long sales cycles, to the buying committees, to the complex buying journeys and the niche audiences your software serves.

I understand that all of these complexities can make it difficult to:

• Align your sales and marketing

• Achieve consistency in your messaging and distribution

• Resonate with multiple stakeholders

• Create a clear identity in a crowded market

• Break your content away from the ocean of sameness

My strategic approach to content writing helps you:

• Develop consistent messaging that resonates strongly with your Ideal Customer Profile

• Create a unique point of view that cuts through the noise and creates stand out for your brand

• Provide a positive buying experience for your audience, nurturing them through their buying journey

• Write consistent content that connects with your target audience and clearly defines your order qualifiers and unique order winners

• Build memory, brand recall and trust to generate high intent leads that are easier for your Sales team to convert.

Get in touch.